Editorial & Storytelling

I built and led two distinct editorial operations that shaped organisational culture and brand voice across very different contexts. The first: a weekly global newsletter reaching 11,000+ employees, serving as the primary connection point across a 31-institution network. The second: three years leading editorial strategy for a quarterly business magazine. Both required the same strategic thinking, deciding what stories matter, which voices carry weight, and how to maintain standards at pace, but demanded completely different editorial approaches. Together, they show editorial leadership that translates across audiences, cadences, and editorial cultures.

Weekly Newsletter
I produced the only regular communication connecting over 11K employees across GUS's global network, serving as the primary channel for organisational news, institutional updates, and network-wide cohesion. Each week, I coordinated content from up to 35 entities, managing the full editorial process: curation, writing, editing, SharePoint design, and distribution, while balancing corporate priorities against institutional news and adapting tone for diverse geographic and cultural contexts. Beyond the regular rhythm, I created special editions around key organisational moments, and consistent readership rates over time reflect its value as an essential internal touchpoint.

Editor-in-Chief, Quarterly Magazine
For three years, I led editorial strategy for Berlin School of Business and Finance's quarterly magazine, managing the full editorial cycle from commissioning to publication. The challenge here was different: elevating student and faculty voices while maintaining the professional standards a business and finance readership expects, curating content across an international audience, and mentoring emerging writers along the way, all while keeping the magazine aligned with the institution's brand values.

Together, these projects show editorial leadership that goes beyond corporate communications: the same strategic narrative thinking, applied across two very different audiences, cadences, and editorial cultures.