I built the voice, structure, and strategy behind content for brands operating across dozens of institutions and markets, from tone of voice and corporate narratives to an Annual Report with 35 entities feeding into it. I've led editorial teams, built a newsletter that 11,000+ people actually open, created a Sustainability Report, and written an award-winning campaign (EGR Awards).

More recently, I've been doing the thing everyone's suddenly panicking about: teaching AI to work with editorial standards instead of flattening them. I use Claude and Perplexity daily, not to replace strategy but to scale it, and I've been building GEO expertise so brands show up not just in Google, but in whatever AI decides to tell people next.

What ties it together is a strategy that holds up under scrutiny, and content that never loses the human voice behind it.

Currently exploring content leadership roles where deep editorial experience and AI fluency work hand in hand.